Jefferson Lines’
Chris Hawkey Rescue
Marketing - AmandaAfter Chris Hawkey lost his 2018 Fantasy Football, he landed himself the punishment of nightmares… a 36+ hour bus ride from Las Vegas to Minneapolis (1775 miles and 22 stops!). When our employees heard about Hawkey’s punishment, they reached out to see what we could do. Turns out, we could do a lot! A private charter bus was dispatched just for him, complete with hot pizza (because dignity starts with carbs), fresh toiletries to help him feel human again, and a handful of playful gag gifts—because what’s a lost bet without a little friendly ribbing? Every detail was intentional and branded: comfort, good-humor, and care wrapped into one very on-brand rescue mission that ended up being the largest, unintentional PR move during my time at Jefferson Lines. The rescue resulted in more than just a ride home, but a story that couldn’t wait to be told, a brand moment that felt personal and generous, and the start of a multi-year partnership at The Official Bus of KFAN, which included a unique experience for KFAN listeners to ride Jefferson Lines to the 2019 Vikings vs. Kansas City Chiefs in Kansas City, MO.
01: AH Writing Example
Jefferson Lines Blog Post:
“That one time Jefferson Lines rescued KFAN’s Chris Hawkey”
02: Chris Hawkey Live
@Chawk1003:
“Oh. My. Lord. You won’t believe this. Please watch.”
04: The Power Trip Blog
The Power Trip Blog:
“Checkout the SARCASTIC GIFTS the JL Bus crew had waiting for Hawkey! 🤣👏🤣”
03: The Power Trip Blog
Jefferson Lines Blog Post:
“HOLY SMOKES! You will NEVER BELIEVE what was waiting for Hawkey in Omaha”
05: 3rd Party Case Study
@Chawk1003:
“The best influencer marketing case study you’ll never hear about”
